- Author: Keith Chambers
- Details: 252 pages
- ISBN13: 978-0976861771
- Price: $19.95 (paperback)
- Pub. Date: Nov. 10th, 2009
This book is the result of Keith Chambers recreating his
remarkable "big business" marketing methodology for
small and medium-size businesses. If you are one of those,
then you found the right book for you. Here, you will not
only discover his strategy, you will also find his detailed
methodology for implementing it into your business, and in
turn, into your life. Your competition will be devastated.
"PULL is well written and reinforces the important aspects of differentiating your products from your competition."
- Bill Nelson CEO/Chairman, HBO
"'PULL' reads like a fast pace novel and teaches lessons
with immediate results which continue to produce
exponentially through the years."
- George F. Bauer,
Former President & CEO of the Miss America Organization
"Finally, an insider's guide to marketing secrets that the
big boys use. This 'how to' book on positioning introduces
marketers and business owners to an easy to follow
methodology developed and refined in the marketplace
and proven at the cash register"
- Archie J. Thornton,
Former Managing Director of Ogilvy & Mather Worldwide